The Concept of the Brand

As an essential companion to a woman, a handbag is never chosen at random. It has to satisfy daily requirements as well as each woman’s desires. Norah Oyam created a bag which is easy to wear, adaptable to all uses and easy to match with other accessories. Bags with interchangeable straps, hooks for keys, phone cases, mirrors to apply makeup … but also matching cardholders, purses and belts.

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